In a world where sporting champions images are carefully controlled and managed by PR advisors and social media managers it would be refreshing to see a genuine sporting great film his own videos while sitting in an empty train carriage on the way home from a race, which is exactly what four time Tour de France champion Chris Froome has done.
Chris Froome joined Israel Start Up nation at the end of 2020 after many successful years at Team Sky/Ineos Grenadiers. Following a horrendous injury in 2019 Chris Froome was looking for a new start and team to support his ambition of competing again for one of cycling Grand Tours. It would have been easy for him to keep a low profile as he returned from injury but, instead, he has posted regular updates on his training and races as he tries to regain his place in the peloton. And what’s refreshing is that while it’s clearly a result of his contractual requirement to promote his new team, it’s also done in a way which appears open and sincere about his challenges as he films himself at training camps, at races or working on equipment or technique.